If you’re thinking of listing your app or SaaS, here’s the typical flow:
1. Create an Account
Sign up on Borderline and create your seller profile. This gives buyers a bit of context on who you are, what you’ve built, and what else you might be working on.
2. List Your Startup or App
You’ll create a listing that includes:
- A clear description of what your product does
- Tech stack and infrastructure details
- Traffic and acquisition channels
- Current revenue (MRR/ARR, churn, major expenses) if applicable
- Screenshots, demos, and any relevant links
The more transparent you are, the easier it is for the right buyers to find and trust your listing.
3. Talk to Interested Buyers
Once your listing is live, buyers can reach out to:
- Ask questions
- Request access to more detailed metrics
- Discuss price and terms
You stay in control of who gets to see what.
4. Negotiate and Close the Deal
When you’ve found a buyer you’re happy with, you:
- Agree on price and structure
- Use your preferred tools for payment and asset transfer (e.g., escrow for safety)
- Transfer code, domain, accounts, customer data, and documentation
Borderline’s job is to make sure you find each other and have a clear foundation for the sale. borderline.biz
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